Dining

Now, more than ever, those of us who are passionate about higher ed need to share ideas, find inspiration, and innovate—while also stepping back to reflect, destress, and refresh our perspective.

That’s what you’ll find at the Institute for Strategic Enrollment Management at the Dunes.

The Institute is a revival of the groundbreaking Snowmass Institute professional development event. Building on that legacy, this is a unique opportunity to dive into the latest in enrollment management best practices while pulling in rich perspectives from inside and outside higher ed. Join us this May for an extraordinary experience.

Dining

Higher ed professionals in enrollment and those seeking to understand enrollment more in-depth:

  • Vice Presidents for Enrollment, Chief Enrollment Executives
  • Associate Vice Presidents for Enrollment
  • Deans of Enrollment/Admissions
  • Directors of Admission or Financial Aid
  • College or University Presidents
  • Strategic Initiative & Institutional Planning Leaders
  • Chief Marketing Officers & Vice Presidents of Marketing
  • Chief Financial Officers
  • Emerging enrollment leaders
Dining

What is exceptionally unique about the Institute is the emphasis on mentorship. Experienced enrollment leaders work with attendees in one-on-one sessions and within small groups throughout the week and they stay connected beyond the event.

What you'll gain:
Get a Modern Enrollment Framework
work
Get a mentor
prof
Earn a career-advancing credential

2022 Agenda

Review our tentative schedule below; please note scheduled times and titles are subject to change. Get the details on our President’s Track and professional credential program.

5:30 pm - 9:00 pm

Welcome Reception, Pavilion & North Pool
Hosted by the Institute Advisory Board

7:00 am

Continental Breakfast, Palmetto Hall

8:00 am - 12:00 pm

Sweetgrass Pavilion, Palms Ballroom 1-5

Welcome  Jim Rogers, CEO, 3E and Patricia Maben, President, 3E

Keynote: Why Choose Us?  Dr. Matthew vandenBerg, President, Presbyterian College

NIL: What is it? How does it work? How can everyone benefit?

  • Introduction Jim Rogers
  • What is NIL? McKenzie Milton, National Championship UCF QB, NIL Mission Control Co-Founder
  • Student Athlete Panel Discussion
  • Ryan O’Keefe, current WR, UCF football
  • Chanin Scott, current women’s basketball captain, North Carolina A&T
  • McKenzie Milton, NIL Mission Control Co-founder, a key advocate of Florida’s NIL legislation

Uncovering New Strategies to Grow Enrollment, Dr. Lorrie Clemo, President, D’Youville University

Leading Large Scale Change, Dr. Havidán Rodríguez, President, University at Albany, State University of New York (SUNY)

Meet Your Mentors

12:00 pm - 4:00 pm

Time to Connect & Refuel and Mentor Meetings

4:30 pm - 6:30 pm

Beachside Chats, Sweetgrass Pavilion

  • Emerging Enrollment Leaders: Best Preparing for a Leadership Role, Part 1, hosted by Kelly Hart & Adam Castro, Sea Oats Porch
  • Strategic Enrollment Management: Why Choose Us, hosted by Chris Ferguson & Mary Grondahl, Palms Ballroom 1-5


6:30 pm - 7:30 pm

Reception: Unwind & Decompress, South Croquet Lawn

7:00 am

Continental Breakfast, Palmetto Hall

8:00 am - 12:00 pm

Sweetgrass Pavilion, Palms Ballroom 1-5

Welcome

Keynote: Online Executive Presence & Communication,  Jessica Chen, CEO, Soulcast Media

Enrollment Management Paradigm Shift, Patricia Maben & Jim Rogers

  • The New Competitive Landscape
  • Your World is Getting Smaller
  • The Unexpected Market Leaders of the Future

How to Present Modern Financial Aid and Pricing: Let’s Be Honest, Susan Dileno, Vice President for Enrollment Management, Mount Saint Mary's University & Natalie Mazanowski, Senior Vice President, Client Marketing Services, 3E

Strategic Enrollment Planning: Why You?  Chris Ferguson & Mary Grondahl

12:00 pm - 4:00 pm

Time to Connect & Refuel and Mentor Meetings

4:30 pm - 6:30 pm

Beachside Chats, Sweetgrass Pavilion

  • Emerging Enrollment Leaders: Best Preparing for a Leadership Role, Part 2, hosted by Kelly Hart & Adam Castro, Sea Oats Porch
  • Financial Aid & Pricing: Let's Be Honest, hosted by Susan Dileno & Natalie Mazanowski, Tides Porch
  • Strategic Enrollment Management Framework, hosted by Chris Ferguson & Mary Grondahl, Palms Porch
7:00 pm - 9:00 pm

Dinner on your own or with your mentor

7:00 am

Continental Breakfast, Palmetto Hall

8:00 am - 12:00 pm

Sweetgrass Pavilion, Palms Ballroom 1-5

Welcome

The Dr. Dennis R. DePerro Emerging Leader Scholarship

Keynote: Leveraging Modern MarTech for Enrollment,  Nicole Focareto, Senior Vice President of Product Strategy, 3E

Modern Martech in Enrollment Planning

  • Virtual Reality/Metaverse for Enrollment (demo)  Matt Hames, AVP Digital & Social Strategy, 3E
  • Personalization and Interactivity
  • New Lead Gen

Strategic Enrollment Planning: The Plan  Chris Ferguson & Mary Grondahl

12:00 pm - 4:00 pm

Time to Connect & Refuel and Mentor meetings

4:00 pm - 5:30 pm

Beachside Chats, Sweetgrass Pavilion

  • Professional & Personal Well-Being, hosted by Susan Dileno, Sea Oats Porch
  • Leveraging Modern Martech, hosted by Nicole Focareto & Matt Hames, Tides Porch
  • SEP: The Plan, hosted by Chris Ferguson & Mary Grondahl, Palms Porch
6:30 pm - 8:30 pm

3E Disruptor Awards Dinner (Black Tie), Sweetgrass Inn, Indigo Pergola & Ballroom Optional for event attendees

7:00 am

Continental Breakfast, Palmetto Hall

8:00 am - 12:00 pm

Sweetgrass Pavilion, Palms Ballroom 1-5

Welcome

Keynote: Leading Change Cross-Functionally,  Sowmya Murthy, CMO & Chief Customer Officer, Seven Lakes Technologies

Strategic Enrollment Planning: Measuring and Adjusting  Chris Ferguson & Mary Grondahl

Affinity Mapping  Facilitated by Jim Rogers

Closing  Jim Rogers & Patricia Maben

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President’s Track

5:30 pm - 9:00 pm

Welcome Reception, Pavilion & North Pool
Hosted by the Institute Advisory Board

7:00 am

Continental Breakfast, Palmetto Hall

8:00 am - 10:45 am

Sweetgrass Pavilion, Palms Ballroom 1-5

Welcome  Jim Rogers, CEO, 3E and Patricia Maben, President, 3E

Keynote: Why Choose Us?  Dr. Matthew vandenBerg, President, Presbyterian College

NIL: What is it? How does it work? How can everyone benefit?

  • Introduction Jim Rogers
  • What is NIL? McKenzie Milton, National Championship UCF QB, NIL Mission Control Co-Founder
  • Student Athlete Panel Discussion
  • Ryan O’Keefe, current WR, UCF football
  • Chanin Scott, current women’s basketball captain, North Carolina A&T
  • McKenzie Milton, NIL Mission Control Co-founder, a key advocate of Florida’s NIL legislation
10:45 am – 11:00 am

Break

11:00 am – 12:15 pm

Uncovering New Strategies to Grow Enrollment,  Dr. Lorrie Clemo, President, D’Youville University

Leading Large Scale Change,  Dr. Havidán Rodríguez, President, University at Albany, State University of New York (SUNY)

12:15 pm – 1:15 pm

Grand Pavilion House #32

Lunch

1:15 pm – 3:00 pm

Managing Up: Lead Your Board & Getting Buy-In in a New World

President's & VPEM Round-Table: What Presidents Need from Their Chief Enrollment Officers and Vice-Versa

3:00 pm

Final Thoughts & Wrap-Up

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2022 Keynote Speakers

SowmyaMurthy
Jessica Chen
CEO, Soulcast Media
JamesRogers
Nicole Focareto
Senior Vice President of Product Strategy, 3 Enrollment Marketing
Dennis
Dr. Havidán Rodríguez
President, University at Albany, State University of New York (SUNY)
KevinJackson
Dr. Lorrie Clemo
President, D’Youville University
KevinJackson
Sowmya Murthy
CMO & Chief Customer Officer, Seven Lakes Technologies
KevinJackson
Dr. Matthew vandenBerg
President, Presbyterian College

Industry Leaders & Mentors

The Institute mentors, workshop leaders, and presenters have successfully led enrollment and marketing efforts at a diverse range of colleges and universities—some are even alumni of the original Institute at Snowmass. They are conducting our special sessions on the topics and areas of their professional experience and expertise.

Earn a career-advancing credential. Individuals interested in pursuing an official Institute credential will start with a deep dive into the Strategic Enrollment Plan Framework covered at the Institute in May. Over the course of the summer, they will meet with their mentor and advisory board members to iterate on a full enrollment plan for their institution. Credentials will then be awarded in the fall upon successful review and completion of the enrollment plan.

Mentor
Kelly Brennan, Ph.D.
The Citadel
Mentor
Adam Castro
Mercy College
Mentor
Rick Clark
Georgia Tech
Mentor
Susan Dileno
Mount Saint Mary's University
Mentor
Chris Ferguson, Ed.D.
University of the Pacific
Mentor
Mary Grondahl
3 Enrollment Marketing
Mentor
Bryan Gross
Western New England University
Mentor
Matt Hames
3 Enrollment Marketing
Mentor
Kelly Hart
Shepherd University
Mentor
Patricia Maben

3 Enrollment Marketing

Mentor
Natalie Mazanowski
3 Enrollment Marketing
Mentor
Arthur Ortiz
University of St. Thomas (TX)
Mentor
Eduardo Prieto

University of Mississippi

Mentor
Jennielle Strother

Concordia University Texas

Mentor
Eric Thompson

MCPHS University

Mentor
Bernie Valento

St. Bonaventure University

Mentor
Silvio Vazquez

Wheaton College

Mentor
Frank Williams

Nazareth College

Mentor
Ed Wright

Lebanon Valley College

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NIL: Its Impact & Strategic Benefits

Have you become familiar with Name, Image, and Likeness practices, legislation, and policies? Have you considered how this will impact your recruiting efforts? You will at the Institute.

  • Get up to speed with McKenzie Milton, National Championship UCF quarterback and member of the Oversight Board for the National Collegiate Players Association, who also helped get the 2020 Intercollege Athlete Bill of Rights passed in Florida. He is a partner in the Mission Control company: their Dreamfield platform helps student-athletes participate in NIL opportunities.
  • Hear from and talk with current student-athletes: basketball captain Chanin Scott and football WR Ryan O’Keefe, to better understand how NIL impacts them.
  • Discuss how NIL impacts your institution and your institutional goals.

Get to know our speakers: click on their photos to see their stories, talents, and backgrounds.

The Wild Dunes Resort

Lodge

This place is easy-going. Relaxed. It’s a location where you can feel at peace—and savor the moment. It checks the boxes for the kind of atmosphere that makes the Institute work.

And while work is on the agenda, so is time to decompress: to ruminate on the week’s content, to catch up with friends and colleagues old and new, and to relax. Whether you’re here for “me” time or opt to bring the family, you’ll find plenty to do at the resort or in historic Charleston, South Carolina, a Conde Nast Best Travel Destination and one of GQ’s Coolest Small Cities in America. There’s something to inspire everyone.

Explore the Resort’s barrier island home, relax amid 2 miles of pristine beach, enjoy a game of golf on 1600 world-class acres, pick up a game of tennis, unwind at the spa, enjoy an incomparable dinner at an award-winning restaurant—or all the above.

Get away. Find inspiration. Be reinvigorated.

It’s more important than ever, isn’t it?! And it’s a key component of The Institute. This is an ideal location to do just that.

Register Now

Details

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Institute costs: $950 per attendee plus applicable fees. Lodging is separate.

While Resort accommodations are now filled, nearby hotels are available. You may consider:


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The Institute is Monday, May 23, 5:30 p.m. – Friday, May 27, 2022, 12:00 p.m. (Eastern time).

More than ever, we all need to de-stress, reflect, reinvigorate, commiserate, learn, and find new inspiration. This is an amazing setting to come together and do just that.

We are committed to the highest health and safety standards, and in concert with the Hyatt, we will adhere to any COVID safety protocols that may be in effect at the time of the event. Should plans change, we will update this page and immediately notify registrants.

LOCATION: Wild Dunes Resort, Isle of Palms, SC

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The Resort is located on Isle of Palms next to Charleston, SC and is 35 minutes from Charleston International Airport (CHS). For those driving, the GPS address to the main entrance is 5757 Palm Blvd., Isle of Palms, SC 29451.

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Institute Advisory Board

Our Advisory Board members are innovative leaders representing a diverse range of institutions across the country. They review key content, offer recommendations, and provide insights that inform the Institute agenda. They include:

Jogy Das, Vice President, Institutional Effectiveness and Planning, D’Youville University
Susan Dileno, Vice President for Enrollment Management, Mount Saint Mary’s University
Chris Ferguson, Ed.D., Vice President of Enrollment, University of the Pacific
Bryan Gross, Vice President of Enrollment Management and Marketing, Western New England University
Lauren Jensen, Vice President of Enrollment Management Strategy, Calvin University
Katie Cooney Lesko, Assistant Vice President of Enrollment, Director of Admissions, Maria College
Adam Lohrey, Senior Director of Admission, Wilmington College
Courtney McAnuff, Vice Chancellor for Enrollment Management, Rutgers University
Jennielle Strother, Vice President for Enrollment Management, Concordia University Texas
Colleen Flynn Thapalia, Senior Director, Graduate Recruitment & Enrollment Marketing, Clarkson Graduate School
Kasey Urquidez, Vice President, Enrollment Management & Dean of Undergraduate Admissions, University of Arizona
Frank Williams, Vice President for Strategic Enrollment Management, Nazareth College

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